In April of this year, the Ministry of Industry and Information Technology and the Ministry of Commerce jointly issued a notice on carrying out the 2023 textile and clothing supply optimization and upgrading activity, clearly proposing to organically combine expanding the demand of the textile and clothing market with deepening the supply side structural reform, deeply promote the "three products" action of increasing variety, improving quality, and creating brands of textile and clothing, and consolidate the leading position of the textile and clothing advantageous industry.

"During the 13th Five Year Plan period, the number of clothing and home textile independent brands of major domestic commercial entities increased by nearly 30%, reaching about 4500. In the international market, China's textile and clothing exports reached a new historical high of 340.95 billion US dollars in 2022. The relevant person in charge of the China Textile Federation stated that with a series of policy support, clothing enterprises have increased their transformation and upgrading efforts to promote high-quality development of the clothing industry.".

"Currently, China's total textile and clothing exports account for about one-third of the world's total. Deepening the 'Three Goods' initiative is the key to our transition from a textile industry powerhouse to a strong country," said Xu Jianhua.

Promote the emergence of new varieties. This summer, the children's clothing brand Balabara under Senma Clothing launched a series of anime co branded T-shirts with sales exceeding 100 million yuan. Currently, Senma Clothing has launched a new "Easy Down" series of products, with an expected sales volume of over a million units. The emergence of new models not only demonstrates strong design capabilities, but also highlights the efficiency of the supply chain system. "We launch about 1500 new clothing styles every quarter," said Xu Bo, President of Senma Clothing. "If consumers can always see new products that meet their needs, they will generate more recognition for the brand."

Continuously innovating to improve quality. Inviting internationally renowned designers to jointly design, with a more lightweight appearance; Innovative 8-layer composite insulation structure and innovative knitted fabric... At the end of September, Red Bean Group launched a new goose down jacket. "Last year, this clothing was just a trial sale and won the favor of many consumers. Some stores sold it out directly," said Xia Yue, the brand manager of Hongdou Group. The company has accumulated multiple patents in improving comfort.

Take multiple measures to create a brand. The avant-garde style like diamond cutting, advanced aerogel fabric that can lock the temperature and gather heat, tooling elements and down are cleverly mixed and matched... At the end of September, on the Milan Fashion Week show, Yalu's high-end down jacket series "Jizuan" won the recognition of professional audience on the scene. "We are committed to establishing a brand positioning that is more technological and fashionable, and by appearing on international fashion shows, we aim to show the world the creativity and confidence of Chinese brands," said Ning Yonghua, Vice President of Yalu Holdings Co., Ltd.

"We see that China's clothing industry has taken the lead in digital and intelligent transformation, as well as innovative business models. At the same time, the cultural and creative level of the clothing industry, the market recognition of independent brands, and international influence are gradually improving." Chen Dapeng believes that building a modern industrial system and taking the path of new industrialization provide new opportunities for the clothing industry.

"China's clothing industry should continue to emerge more brands on the basis of enriching varieties and improving quality, break away from simple cost price competition, and have more say in the high-end of the value chain," said Xu Jianhua.

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