The annual output of electronic control more than 48900 sets, weft storage head more than 38,000, the industry share of more than 50%, some segments of the market up to 80%... This is Ningbo Hongda Textile Instrument Co., LTD. (hereinafter referred to as "Ningbo Xinliao") last year to hand over the report. Since its establishment nearly 30 years ago, Ningbo Xinliao adheres to the positioning of "specialized, fine, special and new", and always focuses on the field of textile industry automation. It has gained thousands of users, and the total sales of electronic control reached 400,000 units.

It is especially worth mentioning that in recent years, the direct drive motor of Ningbo Xinliao has obvious advantages in both power saving capacity and operation stability compared with competing products, which has been fully recognized by customers in the promotion. This makes Ningbo Xinliao general manager Chen Xiaoke more firmly believe that the road chosen by the enterprise is right.

Chen Xiaoke believes that in the current complicated political and economic environment of the world, the manufacturing industry is the pillar of China, while the cornerstone of the manufacturing industry is composed of thousands of excellent enterprises in various fields and industries. Some of these outstanding enterprises have grown into impressive "aircraft carriers", but the vast majority are small and medium-sized enterprises with their own characteristics. Focusing on the cultivation and development of small and medium-sized enterprises with "specialized, fine, special and new" is an effective means for China to move forward from a manufacturing power to a manufacturing power, which will have a positive impact on consolidating China's dominant position in foreign trade and stabilizing foreign exchange reserves. In the long run, stronger boutique enterprises will also help eliminate excess and inferior capacity in the industry and ensure the stable and long-term development of all industries.

"At present, for 'specialized, refined, special and new' enterprises, the state not only provides project subsidies through the Bureau of Economy and Information Technology and other government departments, but also introduces special counterpart policies through banks and other financial institutions, such as increasing credit granting efforts and reducing loan interest rates, etc., which reduce the financial costs of enterprises to a certain extent." Chen Xiaoke said that enterprises should actively make use of relevant national policy dividends to create a better environment for enterprise development.

It is reported that ningbo new liao this year won the national specialization, new title of "little giant" enterprises, over the years, the company's agriculture development and manufacturing in the field of water jet weaving, establishing enterprise engineering (technology) center, is the national high and new technology enterprise, ningbo manufacturing single champion cultivate enterprise, hidden champions to foster enterprise in zhejiang province.

Talking about the exploration in specialized, fine, special and new aspects, Chen Xiaoke said that in terms of "specialization", Ningbo Xinliao has been engaged in the research and development and manufacturing of water jet loom control system for more than 21 years, and the research and development and manufacturing of water jet loom electronic wef storage device for more than 19 years, and its market share has ranked first among domestic peers for many years. During this period, the company participated in drafting two industry standards, FZ/T 99015-2020 Technical Specification for Textile General Electronic Control Equipment and FZ/T99007-2014 weft Storage Device.

In THE ASPECT OF "REFINEMENT", "CHARACTERISTIC" and "INNOVATION ABILITY", NINGBO XINLIAO PRODUCTS from a single electronic control to integrated, integrated the original independent operation of WEft storage, warp feeding coiling, frequency converter and other functional modules, from a single style to a variety of full-function electronic control platform. In 2018, Ningbo Xinliao replaced the original AC asynchronous motor with a permanent magnet synchronous motor, and developed the electric control driver program, and obtained the invention patent of the direct drive system. This system has greatly improved the energy efficiency and transmission efficiency of looms. Looms using this electronic control system can save about 20%-30% of the electricity compared with traditional looms, which could save billions of dollars in electricity costs for the industry every year.

At present, due to the multiple impacts of domestic and foreign situations and the epidemic, the total demand of the industry has fallen sharply. However, Ningbo Xinliao has 14 offices nationwide and nearly 100 front-line staff, who feel great pressure in the stage of declining sales. Chen Xiaoke thinks, in the next 1~2 years, the industry tension situation seems to be unable to get effective relief.

"When the market is bad, we should adhere to the 'specialized, special and new' development ideas, but also to increase investment in research and development, in product innovation." Chen Xiaoke told reporters that the fourth quarter of this year, Ningbo new Liao whole product line will be updated. Electronic control products will introduce the latest V series, replacing the original X series; The latest XL45 permanent magnet high-speed weft storage and XL75 permanent magnet synchronous weft storage will also replace the previous generation of products. The new product line has improved significantly in many aspects such as energy saving, durability and high-speed performance.

In the future, Ningbo Xinliao will be laid out in the direction of intelligent and unmanned weaving plant, and continue to provide value for textile customers.