As the largest textile professional market in the country, China Textile City has a sales network throughout 192 countries and regions. Nearly a quarter of fabrics in the world have undoubtedly have a more profound in recent changes in domestic and international situation and market market. Experience. At the moment, the first quarter has ended, and the traditional textile peak season of the original "three gold four silver" seems to be as not. Chunjiang Plum-Wen Duck is the first as the market main business and business households are the original power of market vitality. They are most obviously perceived by market changes, and there is an innovative initiative that has changed from the unique view of the market.

What is the geometry of Keqiao spinning enterprises?

With more and more unstable, uncertainty factors have appeared, people seem to have more deep understanding what is "human fate community", big to the country, small to individuals, move the whole body, no one can be alone. In this regard, Keqi Textile Enterprise, which is widely affected by Russian conflict, repetitiveness, and multi-factors such as raw materials, etc..

Shaoxing Hantu Textile Co., Ltd. in the gray cloth is mainly engaged in acetic acid, satin, composite wire, plaid bubble, CEY shear, CEY jacquard, environmental regeneration and other products, with its own woven mill in Hai'an Product R & D and production capacity. Since this year, there have been in the middle of the upper and downstream foreign trade enterprises.

"For more than half a month after the Spring Festival, the market quotes are more popular. I didn't expect that with the Russian conflict intensifies, the rose rose, exchange rate fluctuations, and the rise of sea freight, rising upstream polyester raw materials, our yarn The cost is naturally rising, and the downstream trading company is affected by foreign trade market, and the billet cloth in our intermediate link is like the 'sandwich biscuit', and these are only self-digested. "Zhu Yu, general manager of Hantu Textile, Zhu Yu .

In addition to the influence of external international situation, internal epidemics have repeated, leading to market demand, many clothing markets are shut down, the express logistics is blocked, and the major exhibitions are also stranded for the epidemic, and many Keqiao fabric companies have brought troubles. Wang Xingwei, General Manager of Shaoxing Hao Pai Textile Co., Ltd., said that the company specializes in operating high-end jacquard fabrics, mainly in the cost of consolidation, Shenzhen, Guangzhou, and Hangzhou clothing market have been suspended, directly affecting the new season of enterprises. Product promotion and orders in the whole year.

The original registration participates in Shaoxing Kunye Textile Co., Ltd., 2022 Spring and Summer Intertextile Exhibition, hoping to promote the latest research and development of acetic acid series products, enhance the visibility of the company, and meet more domestic and foreign customers. "In special cases, safety first, the exhibition cancellation company is to understand support, but there is a certain impact on the new product promotion plan this year, so that the company's customer group is more stable, the impact is within the controlled range." Company foreign trade The director Liang Jie said.

In fact, the above businesses are also the universal status of Keqiao textile and even the national textile industry. Just succumbed from the effect of raw material rose, limited to power generation, and epidemic, prepared a Danji, and facing multi-test this year, this is the ability to demonstrate the toughness and strain capacity of industry enterprises. crucial moment.

How does Keqiao textile enterprises respond?

The road is blocked and long, the line will come. Challenges and opportunities coexist, history is always working in the problem, improving the ability to solve practical problems and anti-risk capability is an inevitable requirement of corporate growth, and it is also an important requirement for current complex situations. For the current situation, how can Keqiao Textile Enterprises seek opportunities in their own efforts according to their actual situation?

Practice the internal strength and improve the integrated strength. The key that survived in the trend of the times is "change blood". Only by changing themselves from the inside, they can be rejected from the inside. Wang Xingwei believes that the product decides the market, and the quality, function, and innovation point of the product will attract the customer's winning method. Therefore, Hao Pie textile starts with raw materials, cooperates with professional R & D institutions, develops silk, Tianshi, Jinbao, Mogall, copper ammonia, etc. Well-known brands favored.

Although the market is changing, Zhu Yu is still optimistic about this year's development prospects and summarizes innovation, green and serving three breaks. "The green environmental requirements for the European and American markets have very high requirements, and Hantu Textiles have developed production and regeneration series from 2018, and certified by GRS (Global Recycling Standard). The current regeneration series has accounted for about 20% of the total sales. This year. This year The company will use the regeneration series as a breakthrough, with large jacquard and woven series as the main attack direction, continuously improve the added value of the product, and strengthen the viscosity of customers with customers through optimization services. "Zhu Yu said.

Expand channels, excavateline potential. Affected by the epidemic, the delays of the exhibitions, cancellations, market entity store people are sharp, online promotion is undoubtedly effective marketing. Wang Xingmai said that in recent years, Wang Xing has been very deeply experienced, and many of the company have a live broadcast, WeChat small video and shake, etc., the effect is very good, the company is currently considering how Turn the online platform to further expand sales channels.

Zhu Yu said that the digital economic era, the convergence development in the online line is the general trend, before the company tried to swear and small video promotion, the amount is not bad, currently planning the public number operation, exploring more systematic online publicity model, although gray cloth It is not possible to go directly to terminal products such as clothing, but it can be promoted to publicize drainage, corporate image promotion and product promotion.

With a stationary movement, insist on victory. At the old market, Yabo Peng's home textile, the main cotton print is the four-piece fabric, rich in flavor, stable quality, and the products are exported to Malaysia, India and other surroundings along the country. Affected by foreign trade situations and raw materials, the company has decreased in recent months. The head of the person, the more the market is not good, the more stable, lower cost expenditures, and will not change should be changed, and will wait until the willow is dark.