In terms of volume, China is the world's largest textile and apparel producer, consumer, and exporter, but in terms of brand awareness, especially in the mid- to high-end market, it is difficult for Chinese apparel brands to compete with international brands. How to create an international famous brand of China's garment industry? Recently, Lu Peipei, member of the National Committee of the Chinese People's Political Consultative Conference and chairman of the Great Emperor Group, was interviewed by the reporter of the Economic Daily-China Economic Net.

Lu Peixi said that in recent years, China's garment industry has made notable progress in brand building, but there is still a small gap between international brands and sales volume, and the core competitiveness is weak compared with international brands; development model It is relatively backward, it is difficult to respond quickly to changes in market demand; the imperfection of the industrial chain has also become one of the factors that hinder China's clothing brands from becoming high-end.

Lu Peixi believes that with the continuous advancement of science and technology, "smart manufacturing", "internet +" and "big data" have become the future development trend of various industries. The apparel industry should increase the integration of exploration with these technologies, improve the production process, and improve the adaptability and flexibility of changes in market demand. “For example, big data technology, companies can find useful information from e-commerce big data and industry big data to guide the development and marketing direction of enterprises, and also enable companies to respond to changes in market demand and respond in a timely manner.”

In promoting the core competitiveness of China's apparel brands, Lu Peixi mentioned that product design capability is the key to building the brand's core competitiveness and is the key to enhancing brand awareness. Compared with the domestic design environment, it is difficult to compete with international brands in innovation and design. He suggested that relevant state departments should issue policies, establish incentives and assessment mechanisms, provide assistance for “going out” to clothing brands with creative power in international brand powers, or give appropriate support to companies that appoint designers to study and communicate with.

Hubei Botao Synthetic Fiber Co., Ltd. mainly produces and sells polyester staple fiber, polypropylene staple fiber, polyester staple fiber, PP staple fiber, polypropylene staple fiber for felt, flame retardant polypropylene staple fiber, colored polypropylene staple fiber, and hot-rolled polypropylene staple fiber. Polyester short fibers such as polyester staple fibers and bicomponent staple fibers.